Vice Golf: Vice is for…
Product: Vice golf balls
Vice makes affordable, quality golf equipment for those who love to play the game but don't want to spend tour-level money. Vice is bold, young and bright. They use colors that brands like Titleist, Callaway and others don't. They focus on the golf players that are in the game just to have fun, better themselves and connect with others.
Target Audience: Anyone who enjoys golf, especially younger players (<40).
Big Idea: Vice is for those who don’t take themselves too seriously.
Vice is a more affordable option for any kind of golfer. But they especially focus on those who want to play the game just because they're trying to have a good time.
Model: Nick Loy.
