Big League Brewery’s Baseball Legends
IDA Design Awards Honorable Mention 2022 (Print Categories: Packaging, Other Print Design, and Logos, Trademark and Symbols).
This project focused on building a beer brand from the ground up, including developing the concept, identity, and full set of assets. I centered the idea around Major League Baseball, creating a brand that celebrates some of the game’s most iconic players across generations.
The Baseball Legends Edition features four designs inspired by Jackie Robinson, Hank Aaron, David Ortiz, and Shohei Ohtani. Each can is named after the player and paired with a flavor influenced by the city they’re most closely associated with, tying the storytelling to both place and legacy.
The result is Big League Brewery, a cohesive brand system that blends sports culture, history, and craft beer into a unified visual and product experience.
The cans.
The images on the cans were all illustrated on Procreate using iconic images as reference. This packaging was designed as a 4-pack of 16oz cans, each with a different player as the inspiration for design and flavor.
The box.
The box contains illustrated elements, such as the player images that are also shown on the cans and a simple explanation of the product. On the background is a baseball field that shows the measurements on every element that makes up the diamond.
Extras.
To create a rollout campaign for this brewery, I also designed elements such as billboards, banners, and physical tickets.
