“Pray”, Lauren Spencer Smith

Lauren Spencer Smith requested a lyric video from JPA Creative, with the only direction being to use the artwork or the green background in it. The team created some different options, and this version was approved to move forward. It is a very simple animation, but uses the smoke from the cover art to bring the lyrics into the screen.

PMs: Kallen Fedele, Abbie Andosca
Animators: Regan Brunsvold, Amy Opfer